BP is a British Multinational Energy Company that provides heat, light and mobility to customers all over the world, with a purpose to Reimagine Energy for people and the planet and an ambition to be a net zero company by 2050 or sooner.
Business Transformation and Retail Innovation
To support the transformation of the Global BP Retail Business, we have been involved in a series of business explorations aimed at creating and developing new and compelling Retail Offers to attract, grow and retain high-value Customers. Starting from China, as a pilot market, we have defined a Retail Offer Strategy including Future Differentiation, Future Offers and Services, Future Site Formats and a Global Offer Framework.
(Excerpts from the original work are shown below.)