Microsoft's mission is to empower every person and every organization on the planet to Achieve More.
Microsoft believes that Technology can and should be a Force for Good and that meaningful Innovation can and will contribute to a brighter world in big and small ways.
In an era defined by the proliferation of devices, explosion in data, connected online experiences and a changing global landscape, Microsoft Advertising offers to Global Advertisers and Agencies personalized and trusted engagements across platforms, creating deeper, more enduring relationships between Brands and Consumers.
War of the Titans
We were with Microsoft at the time when, despite its competitive Digital Advertising Offering defined by Brand Safety, Multi-platform Reach and a Captive Audience of 1B+ users, Microsoft was not in the Tier 1 consideration set with Facebook and Google. The reason was that, in a Digital Advertising context, compared to Facebook and Google, Microsoft was perceived as a 'traditional, old and detached' Brand, lacking offering clarity, a consultative selling approach and emotional connection to Advertising Buyers and Consumers. We have provided our expertise to help reposition Microsoft as a Tier 1, must-buy publisher.
It's a Digital Natives' World
Through an articulate Customer Engagement Strategy including Thought Leadership Sessions, Innovation Workshops, Sponsored Research and Insights Programs, Customer Advisory Board Roundtables and Executive Briefings, we have helped raise Microsoft's awareness and profile with the Global Digital Advertising C-Suite. Moreover, through the activation of large-scale Industry Events including AdWeek, Digital New Fronts, Cannes Lions Festival of Creativity, IAB Engage, SXSW, we have driven Microsoft's repositioning as a trusted partner and thought leader in the Digital Buyers and Digital Practitioners Community. We have also contributed to the launch of several Digital Campaigns and to the Go-to-Market Strategy for the introduction of new digital and physical Products.